We are two brothers who grew up in hotels—literally. It’s where we learned the importance of hospitality, attention to detail, and, what truly makes a visit memorable. As we got older, our paths took us in different directions. One of us dove headfirst into the world of high-end commercial filmmaking, working with luxury brands such as BMW, HUBLOT, and LONGINES. Meanwhile, the other took the hospitality route, studying at EHL and gaining experience in operations and management with some of the best hotels in the game—Lenkerhof, Radisson Blu, and Intercontinental. We are bringing those two worlds together with ROUTE 32. 
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Our goal? To create films specifically for the hospitality industry. We combine our expertise in commercial filmmaking with a deep understanding of what hotels and restaurants need to truly stand out. It’s about more than just beautiful shots—it’s about telling the story of your brand in a way that resonates with guests and makes your property unforgettable.